You’ve probably heard of evergreen content before, but you might not know what it is or why it’s so important. I’m going to clear that up for you and give you five reasons why you should be creating your own evergreen content today.
What Is Evergreen Content?
It is content that’s suitable for and relevant at any time or in any situation, which means it will always be clicked on and shared.
According to Wikipedia, “Evergreen content is any piece of information that remains relevant over time and across different web pages.” Evergreen content is also known as timeless content or long-form SEO copywriting.
Evergreen content will help you get organic search traffic
Evergreen content helps your site rank higher in search engines like Google and Bing by providing value to your readers. Google has said that it considers the length of time each page has been on the web when calculating search results — so if someone searches for a keyword related to your product or service, they will see your page more often if it has been around longer than other sites offering similar products or services.
Evergreen content can last for months and even years
Evergreen content is a type of article that can be read by readers at any time during the year without losing any value or becoming outdated. It’s not seasonal or tied to a holiday or event. It’s always relevant and never becomes obsolete because it provides information that people want to know about their businesses and their lives in general. The best part about evergreen content is that once you publish it on your website it will continue to bring in traffic for months or even years after it was first published!
Evergreen content will build your brand
This type of content helps build trust with potential customers. If consumers see that you’re sharing valuable information on a regular basis, they’ll feel more confident visiting your site or buying from you in the future. In fact, 80 percent of consumers trust recommendations from friends and family over any other form of advertising — including paid ads.
It can help you build your brand by:
Creating trust
Informing customers
Increasing traffic
Building authority
Generating leads
Serves as a point of reference from which you can develop other forms of content
For example, if you have written a blog post about how to get rid of weeds in your garden, this article would be considered evergreen because it will continue to generate traffic long after the gardening season ends. You could also write a similar article about how to get rid of pests in the garden, but this article would not be considered evergreen because it would only generate traffic during the summer months when pests are prevalent.
Evergreen content brings in the big bucks
Evergreen content brings in the big bucks because people will find your page whenever they search for the topic you’ve covered. The best part? You don’t need to create new pages every time someone wants new information on the subject — just update your old page with new information as needed!
Evergreen content is a great investment because it will keep working for you long after you’ve written it. You can create one piece of content and have it generate income for years, even decades.
Final Thoughts
There is no question that to build your brand, you must publish content on a regular basis. It doesn’t matter if you are a blogger, writer, or small business owner – publishing new content that your audience will love is crucial for your brand’s success. I have found through my journey that evergreen content does wonders for my brand and whether you know it or not (or want to admit it), there are many benefits to creating evergreen content.