Many people starting out new blogs or businesses ask, is search engine optimization worth it?
My opinion: Search engine optimization (SEO for short) is worth it. At the end of the day, you’re in business to make money or provide a service or information to people. And if your business or marketing model relies on free traffic, search engine optimization can propel you ahead of your competitors.
Let’s dig in!
Organic search traffic can make your business
Organic search traffic can make your business. What do I mean by that?
When you’re ranking high in Google for relevant keywords, you’ll get more traffic from people who are actively looking for what you offer. This means that they’re more likely to buy from you than if they found you through a display ad or social media post.
You can also use organic search to direct users to specific pages on your website where they can convert into newsletter sign-ups, landing page sign-ups, or even sales. For example, I get a lot of search hits for my Digital Freebies page on this website.
SEO is the gift that keeps on giving
If you do it right, your website will be visible at the top of search results for years to come. That’s why I’m so passionate about SEO. I truly didn’t take it seriously when I first started blogging and now I’m having to backtrack on old articles.
SEO isn’t an overnight success story. It takes time and effort, but in my experience, it gets easier over time as you learn more about your audience, keywords, and conversion rates.
Since installing RankMath Pro, it’s much more automated and simple process for me. For example, use all the tips and strategies to try to make it as close to 100 as possible for each post. After going back and doing this for 100 old blog posts, I almost QUADRUPLED my blog traffic in one month.
So, again, is search engine optimization worth it?
If you want to see results and growth over time, then yes, SEO can be worth it if you have the patience and persistence to see through it all.
SEO is a long-term strategy
Here’s the thing though: SEO is a long-term strategy. It can take months to see results, and even longer to become an authority in your niche. And sometimes years if you’re truly building up a brand and name for yourself.
But with that being said, it’s important to understand the difference between short-term and long-term results when it comes to SEO. There’s no point in spending hours on Google looking for new ways to optimize your site if you don’t have any traffic or sales coming in.
The best way to approach SEO is by taking small steps each day and building up over time. You can’t expect everything to happen overnight—that is simply not how SEO works.
SEO is about improving the overall quality of your site so Google sees it as a resource that deserves to rank in its search results. If you want to rank on Google’s first page, you need content that people will find valuable. That means writing articles that are informative and interesting, with headlines that attract attention and explain what the article is about in a few words.
For example, the keywords I chose for this post are: “Is search engine optimization worth it?” How did I find this question and why did I choose it? I went to a website called Answer the Public and typed in search engine optimization. Basically, this website tracks user searches for different words and phrases.
So, if you clicked on this post, then likely you were searching for something similar to: “Is search engine optimization worth it?”
You also need backlinks from other sites pointing to your content. The more quality backlinks you have, the better your chances of ranking higher in Google’s rankings (and Bing’s).
If this sounds like it requires a lot of work, it does! But like any marketing strategy, it pays off over time as long as you stay committed to improving your site and writing great content for readers.
SEO is “free” marketing (sort of)
The good news: SEO is free!
The bad news: It’s not “free.” Sure, there are some things you can do to get started with SEO that doesn’t cost anything at all… but you won’t get very far if you don’t invest some time and money into your website. At the end of the day, time is money, so if you choose to do it yourself, then it’s going to take some time.
So, is search engine optimization worth it?
Search engine optimization is worth it because it can vibrantly grow your business if done well.
And that’s why I think Search Engine Optimization is worth the trouble. It’s a strategy that has the potential to return ten times the effort you put into it. If you’re already a marketer, SEO might be right up your alley—but if you’re newer to it all, don’t be intimidated.
Now that we’ve taken care of SEO 101, it shouldn’t be too hard to get started; plenty of guides out there can help you improve your search rankings. Either way, I hope this article has helped shed some light on the hustle behind SEO, and maybe even encouraged you to get started with it today!